NIKE 公式オンラインストア



hormon_s.jpgWabisabi, the first for “MOBILE ART WATCH PROJECT”


Recently SHIFT has started “MOBILE ART WATCH PROJECT”, on which we distribute artists’ works through a mobile phone, in collaboration with Crypton Future Media. This project was launched following “MOBILE ART COMPETITION”, one of the competitions held by SHIFT to discover fresh creators and support their activities. You can download the works on the official site of Crypton Future Media with a mobile phone of Au or SoftBank (only in Japan), and use them as a watch.

For the first, distribution of the piece “HORMON WATCH” by Wabisabi, the design team formed by Ryohey “wabi” Kudow and Kazushi “sabi” Nakanishi, has started since April 5th. Its subtitle is “the ticking watch like throbing”. The watch was designed with Wabisabi’s original typeface “HORMON”. The typeface was made as if alphabets and numbers were one cell. Each letter has organic shape, so it reach you more expressively by combining.
We’ll update the works every 2 month on this project. The next will be in June.

Wabisabi: art director & graphic designer
The design team formed by Ryohey “wabi” Kudow and Kazushi “sabi” Nakanishi in 1999. Their works range many fields from advertising, graphic design, objet to firm. Their past awards includes 85th NY-ADC (New York Art Directors Club) Awards silver prize, 86th NY-ADC Awards MERIT prize, Jagda (Japanese Graphic Designers Association) New Comer Awards prize, International Poster Triennial Toyama gold prize, Taipei International Posterfestival bronze prize, International Poster and Graphic Arts Festival of Chaumont nomination, Sapporo Art Directors Club grand prize, second grand prize and many more. They are also the members of the design company home inc.

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.