Commemorating the 10th anniversary, we redesigned SHIFT in April, 2007. Articles are divided into 4 categories; PEOPLE, THINGS, HAPPENING and PLACE. Past articles can be also easily found in it. Thank you for your patience in finding invalid links or other failure pages as we are still working on it.
SHIFT is an online magazine which translates international information to Japan and Japanese information to overseas, mainly featuring world creative cultures such as art, design, fashion, music, and multimedia. It mainly covers creators/artists' activities by interview, event report, book review, etc, in a bilingual form (English/Japanese). Launched in November 1996.
In 2006, we started another website with event or shop information in world cities, "A NEW CITY GUIDE". This is a site to provide the latest information by alternative spots or opinion leaders in each city, including galleries, clubs, live houses, and theaters. You can quickly and easily find out what is happening, when, and where.