FASHION brought the versatility and new designs in fashion from casual to urban elegant, new graphics, shoes and complements, with brands like: Irregular Choice, Fly London, Just for You Milano, Pussy Deluxe, Simple Shoes, Vive Maria, Preloved, Jocomomola de Sybilla, Fujiko, Psssy.
SPORT & STREET presented everything related to the new urban activities and x-treme sports like Skateboard, Bmx, Snowboard, Surf and the presence of urban art culture, Graffiti, Stencil, illustration, Customized clothes and Shoes. Young contemporary culture was well represented in the SPORT & STREET Area.
That area was used for the presentation of brands like Addict, Airwalk, Barrio Santo, Converse, Divinas Palabras, Draven, Pointer Footwear, U by Umbro, New Negro, Montana Colors, Superdry, Vans and WESC.
SUPERIOR brought well known designers with their newest collections in urban elegance for young men and womanswear and luxury denim collections. There were brands like: K Karl Lagerfeld, Christian Lacroix, Camper, Costume Nationale, Custo Barcelona, Fred Perry, Guilty Brotherhood, Juicy Couture, Moschino, Kostas Murkudis, Thomas Burberry, Veja, Victorio Y Lucchino.
STUDIO.04 is one of the most interesting areas in the TradeShow, dedicated to showing the work and helping the development of new figures in Fashion Design. The most radical, fresh and cutting edge clothes and creations of the most ineteresting new and young fashion designers can be seen there.