He showed us the beauty of colors by the Olivetty’s poster which printer has to wear sun glasses because they were so shiny, also interest of shapes by a fence designed for a park in Basil, which got cut all different shapes of animals, plants, people and sports. He must really love design and enjoy designing.

Not only funny design but also understanding what the clients need were also Fletcher seems good take care of. He looked very good at creating images match to the clients own messages. That explains after 50 years V&A’s logo is still exist and loved.

It must take more than one hour to follow Alan Fletcher’s 50 years. Even if you are not graphic designer, you must enjoy his creativity and ideas. You must find how design can make our dairy life a little bit fun and bright to be happy for that.

Alan Fletcher: 50 Years Of Graphic Work (And Play)
Date: November 11th, 2006 – February 28th, 2007
Place: Design Museum London
Address: 224-238 Kensington High St, London W8 6AG
Tel: +44 (0)20 3862 5900
https://www.designmuseum.org