Sport & Street area presented brands whose looks are inspired by youth culture, the street and by sports. Here, we are not only talking of traditional sports but of the so called x-games, of urban games like skateboarding, BMX rides and also of snow & surf style.
Street Culture was the area dedicated to the most recent and fresh street trends, and the clothes and styles that you will find if you just take a stroll trough the city, specially through the ones Bread & butter knows best, Berlin and Barcelona. Here you see a mix between Hip hop and Basketball wear, Skate and Punk, Pop Rock and Rockabilly. The old, recognized brands were custumized and tuning their product with new graphics, graffiti, illustration.
The Denim Area called ” strictly blue ” was concentrated in the biggest Hall of the Fira and presented the most relevant and influential brands who have made denim become the day by day uniform of contemporary culture.