What’s nice is that it feels more than just trend-watching, as Ari says, ‘it’s real sociological issues covered with fashion’. The members of the sub-cultural groups are also carefully selected so that they are really involved in the scene and not just styled accordingly. They are the ones who actively want to be associated with their sub-culture. Ari, however, particularly likes the ‘groups’ which are usually not aware of the fact that they are united, ‘when you show them polaroids of the others from that group and they sometime say, why do you want to take my picture, you already have one?… especially with the old people. It’s so sweet.’

With a successful exhibition that has traveled internationally and the Exactitudes book which continues to sell well, what does the future hold for this unique project? This summer they’ll be taking it further for the Arnhem Fashion Festival where they’ll be projecting visuals against buildings at night, showing archetype youngsters hanging out ‘mega-size’. Plus there is an exhibition coming up in France during April and finally new exactitudes on the ‘New Consumer’.And life beyond Exactitudes? 10 new series’ on the theme ‘God’. Watch this space.

Exactitudes will be exhibiting their full retrospective during April at the Festival de Heyeres in France.

Don’t forget, if you’re interested in buying any of their work, contact the VIPS gallery in Rotterdam on info@vipsart.nl

Exactitudes Book
Authors: Ari Versluis & Ellie Uyttenbroek
Specifications: 240 pages, 9.8 x 1.1 x 12.68 inches
Translation: Gerard Forde, London
Graphic Design 75b, Rotterdam
Digital support & webdesign: Joost Burger, Rotterdam
Lithography/Printing: Lecturis, Eindhoven
ISBN 90-6450-455-5
010 Publishers, Rotterdam
http://www.exactitudes.com