NIKE 公式オンラインストア

TEN

PEOPLEText: Sachiko Kurashina

Many of your designs are based on dots/pixels as we can see from your name Ten (ten means dots). How did you get to the designs with dots/pixels? Please give us the reason why you stick with them.

This is because the monitor is shown with dots/pixels. But this is not a good answer. So if I give you a serious one, because I think the graphic design until now had been developed in order to be printed in papers, hadn’t it? In spite of mobile terminals and computer screens have been spread out so much, there was a trend that everybody tried to design with the design aesthetic, which was used in the paper time, to the monitors. It doesn’t mean that the rotrings are unnecessary anymore. It means the rotrings cannot draw lines in monitors! Therefore, I believed that something like a new design to monitors would appear in the future. When I look around, I can easily find many designers who design dots/pixels now. I think this trend has taken a firm hold as a movement!

I want to be an originator with the name of Ten because I design pixels. Ten is originally my nickname, actually.

Why do you design only three colours, red, black and white?

These three colours are limited but in other words, I can do unlimited things with them. Also, don’t you feel a domestic sense from them? However, I want to design these three colours universally! Sometimes I use other colours. There are no restrictions about that.

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