NIKE 公式オンラインストア


PEOPLEText: Sachiko Kurashina

What did you imagine in making the cover design for SHIFT of this month?

60 issues of shift, a restrained and dry celebration that reveals itself with an uneasy twitch.

How do you think of creative scene in London.

Seems to be in need of a new direction. Lots of recycling going on. I think the only truly innovative work is being done on-line.

How do you feel about Japan?

I love Japan. All western designers love Japan. I haven’t been to Japan. It remains something in my imagination. Somewhere to dream about. But I will come to Tokyo soon. Everybody has to! I did a seminar this year in Seoul with Hideki Nakajima and I really love his work.

What are you currently interested in?

Music, art, culture.

Please tell us your favorite visual/graphic designers.

Hedeki Nakajima, Kim Hiorthoy, Hi-Res, Peter Saville, Ekhorn Forss. Amongst older designers/artists I like Wallace Berman, Robert Frank, Helmet Newton, Saul Bass, Robert Rauschenburg, Robert Motherwell.

This is the last question. Please tell us your plan in the near future.

The UK design scene is very unhealthy at the moment. Clients are cancelling projects and cutting budgets. The world situation (USA and Afghanistan) doesn’t help. So the future is about surviving. It’s about getting through a difficult period. But we think we’ll do this best by sticking to what we believe in and not running around like headless chickens.

Address: 35 Little Russell Street, London WC1A 2HH
Tel: +44 (0)20 7637 1231

Text: Sachiko Kurashina

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